This web site replaces my previous sites which were created as sales tools to attract and build my commercial client base over my years as a working professional. As a commercial photographer and graphic designer, I have never abandoned the muse that brought me to the dance, the creator of fine art. This guiding spirit has always been a major influencer in the creation of my commercial work, as my approach has always been with that of an artist’s eye. In the same respect, the extensive knowledge required for success as a technical photographer and post shoot editor in the commercial realm, has made me a stronger artist by developing an expertise in the digital platforms in which I work. The synergy between the technical and the visual requirements of my work has been an integral part of my success, the result being a very fulfilling life style and a successful career of unique opportunities, challenges and a creative portfolio of work. I see this site as my Retrospective of select Commercial work and Fine Art imagery that I've created during my 48 year career in the arts. Many older favorites will be added over time as I glean them from my extensive negative, slide and transparency collection and perhaps some instances from a surviving portfolio of works on paper and canvas. Since I continue to work and explore new concepts in regards to fine art imagery, this site will be one of constant evolution as new work will be added as its created going forward.

As an artist, a sale of work is just one of the more positive critiques of my work that I can experience. I'd like to think it means that on some level either emotionally or intellectually there is an appreciation or a connection that we share. Initially, the images that I offer for sale will be chosen based on their past history of sales either in exhibition or in galleries as well as requests from my site’s visitors. In that regard, if you find images that you are interested in that do not currently have purchase capabilities, please contact me with the residing gallery name and the image title /image file number, or if you have other questions or comments, please send all inquiries through the “Comment” section, that is included at the bottom of each gallery and I will be sure to contact you.

Enjoy, comment and by all means reach out me if you like what you see, and come back often, as new images will be added pretty consistently for some time to come.

FRED D. REAVES