This web site replaces my previous site which was created as a sales tool to attract and build my commercial client base over my years as a working professional. As a commercial photographer and graphic designer, I have never abandoned the muse that brought me to the dance, the creator of fine art. This guiding spirit has always been a major influencer in the creation of my commercial work, as my approach has always been with that of an artist’s eye. In the same respect, the extensive knowledge required for success as a technical photographer and post shoot editor in the commercial realm, has made me a stronger artist by developing an expertise in the digital platforms in which I work. The synergy between the technical and the visual requirements of my work has been an integral part of my success, the result being a very fulfilling life style and a successful career of opportunities, challenges and a creative portfolio of work. I see this site as a Retrospective of select Commercial work and Fine Art imagery that I've created during my 48 year career in the arts. My older favorites will be added over time as I glean them from my extensive negative, slide and transparency collection and perhaps some instances from a surviving portfolio of works on paper and canvas. Since I continue to work and explore new concepts in regards to fine art imagery, this site will be one of constant evolution as new work will be added as its created going forward. For an artist, a sale of work is just one of the more positive critiques of our work that we can experience. I'd like to think it means that on some level either emotionally or intellectually there is an appreciation or a connection that we share. At this point in time I am developing a system to offer sales capabilities of my work. Initially, the images that I plan on offering for sale will be chosen based on their past history of sales either in exhibition or in galleries as well as requests from my site’s visitors. In that regard if you find an image that you are interested in or you have other questions and comments, I ask that you send these questions through my “Comment” section, that is included at the bottom of each gallery and I will contact you. Enjoy, comment and by all means contact me if you like what you see, and come back often as new images will be added pretty consistently for some time to come.
FRED D. REAVES